According to Wikipedia, strategy is “a high level plan to achieve one or more goals under uncertain conditions”. Something most of us need to consider on a regular basis right?
Interestingly, I read recently that only 44% of strategic initiatives are successful and that 58% of projects are not well aligned to organizational strategy [PM Network, April 2014]. To me, this suggests a lack of proper focus.
Creating an implementable and coherent strategy should be a critical front-end step in any innovative process; and by ‘innovation’ I mean any change that adds value.