Last week I was asked a great question: “What strategy do you have when, amongst a small peer group, you are the only one barking?” This was in reference to my previous article "Silent dogs, scouts and beacons"

An important first consideration is that there are probably several reasons why the rest of the pack is silent; the most common simply being a lack of engagement coupled with a narrow perception of the relevant scope.

So, essentially, the focus needs to be on nurturing engagement and incrementally broadening both participation and scope.