For the most part, people do not do things unless they are motivated to do so. Of course, I’m ignoring the various forms of coercion since they are always inappropriate. Actually, motivation, on its own, is not enough. People must also be able to do what is required of them and they must receive some kind of trigger to spur them into action. This is the basis of the Fogg behaviour model and was originally focused on UX design. Its application is much broader and it can be nicely integrated with a number of other useful viewpoints that I’ll be introducing below.