There are a number of ways for generating great ideas. The key is to create an environment for divergent thinking and most often this is down to the types of questions that get asked.
Every time there will be an underlying theme that can be explored by applying the right levers to get “out of the box”. Typically the theme will be a product, process, service or experience. There may be a specific problem to solve or you may be exploring the landscape for opportunities to add value through change (in a nutshell – ‘innovate’).