I have recently encountered a couple of interesting phrases that are new to me even though the concepts behind them were not. I am sharing them here because both relate strongly to the key point made in my previous article the Lean Startup Iceberg.

Stephen Jenner is a well-respected voice in the realm of benefits management. As part of his collaborations with APMG-International, several of his recent publications have made reference to both “the scout and beacon approach” (Andrew, J.P. & Sirkin, H.L. (2006) Payback, Harvard Business School Press, Boston, Mass.) and “the dog that didn’t bark test” as valuable tools in the arsenal for uncovering emerging or unplanned benefits.